Panel 1
Caption: “MEANWHILE, BACK AT THE GREEN CAMPAIGN…”
Action: Capri stands beside Milo and holds a film clapperboard in front of him. The slate reads “THE GREEN CAMPAIGN,” “TAKE 1,” and “MILO.”

Panel 2
Milo: “HI. I’M MILO, AND OUR COMPANY IS DEDICATED TO STAYING GREEN.”
Action: Milo stands alone, smiling. He is facing forward as he delivers his line for the camera.

Panel 3
Capri: “PERFECT!”
Donna: “WAIT. WHAT DOES THAT EVEN MEAN?”
Action: Capri stands beside Milo with her wings slightly spread. Milo looks upward. Donna, wearing purple glasses and a purple suit, stands next to Milo as she questions the statement.

Panel 4
Capri: “WHATEVER THE CUSTOMERS NEED IT TO MEAN.”
Action: Capri looks sideways toward Milo and Donna while answering. Milo looks up toward Donna with a small, pursed expression. Donna stands beside them, also pursing her lips.

CHOOSE YOUR STARTING POINT

CHAPTERS

Perception

Cartoon portrait of Donna Lake with short hair, purple glasses, and a lavender sprig beside her name deskplate

From Donna's Desk:

There is a point where a word or phrase stops meaning something and starts meaning whatever the room needs it to mean.

“Green” is apparently one of those words.

Sustainable. Efficient. Responsible. Environmentally aware. Or, if we are being less generous, marketable.

The problem with flexible language is that it can make everyone feel aligned while nobody has agreed on the same thing.

Clear words make harder promises.

They also make it easier to tell whether we kept them.

So I’m curious:

What workplace phrase means something different depending on who is using it?

Have you ever sat through a meeting where everyone agreed before anyone defined the goal?

I’ll be here, asking the inconvenient follow-up question.

Donna

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