W55: “Face Value”

Scene: In Donna’s office, Mr. Conway notices that Milo has inexplicably turned green and immediately sees a corporate opportunity.

Panel 1

MR. CONWAY: Who’s this?

DONNA: Milo. He’s-

Panel 2

MR. CONWAY: He’s perfect for that environmental thing.

DONNA: What environmental thing?

Panel 3

MR. CONWAY: The thing the investors like - green something.

DONNA: We’re not sure how-

MR. CONWAY: He’ll be the face of it!

Panel 4

MR. CONWAY: I’ll send marketing down. Keep him green!

CHOOSE YOUR STARTING POINT

CHAPTERS

Face Value

Cartoon portrait of Donna Lake with short hair, purple glasses, and a lavender sprig beside her name deskplate

From Donna's Desk:

Milo turned green this morning.

Before the morning coffee had cooled, Mr. Conway found a way to assign it strategic value.

Apparently, corporate is circling something “environmental.” We are not sure what it is, how it works, or whether anyone involved has read past the word “green.”

But there stood Milo, visibly unwell, and suddenly he was “perfect” for investor-facing sustainability.

I wish I could say this surprised me.

Workplaces love a visual shortcut. Green means healthy. Smiling means fine. Busy means productive. Quiet means available. A sick raccoon means stakeholder alignment, apparently.

The real work is looking past the signal and asking what is actually happening.

So I’m curious:

What has your workplace mistaken for progress because it looked good in a meeting?

Have you ever watched a real problem get rebranded instead of getting solved?

I’ll be here, trying to get Milo a chair before Marketing assigns him a tagline.

Donna

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